Consumers have discovered the power of their voice online.. If and when a situation arises where a customer, patient, policy holder, constituent or employee feels slighted or badly treated, you can be certain it will be shared on social media channels. What happens in Vegas now stays on YouTube! And if any of the sharer’s connections are big influencers with a large following – game over. Protecting the image and reputation of the company always has been a core function of PR – and never more so than now in the digital era.
- Our strategies benefit from a variety of technical and administrative practices including journalism, blogs, social media, search engines optimization and public relations. Together these techniques form the unique methods of online reputation management.